Reebok is reclaiming its legacy with the new Sidewinder Elite
After adidas bought Reebok in 2006, Reebok’s football line was scrapped within four years, with its final boot, the Instante II, releasing in 2010. After being sold and freed from competing interests in 2021, the brand has seen its identity reinvigorated, building on its market share in the lifestyle category and finally announcing its re-entry into football earlier this year. After 16 years out of the game, there’s nothing left to stop Reebok from reclaiming its football legacy.
In the new age of boot tech, making good boots isn’t enough to sell them... Reebok have got stars Dusan Vlahovic of Juventus, Trevor Chalobah of Chelsea, Kayla Rendell of Manchester United, and Real Madrid legend Iker Casillas spearheading the launch of their brand new boots.
Reebok to boast an absolutely stacked roster of ballers; legends like Thierry Henry, Jay-Jay Okocha, Raul, Dennis Bergkamp, Raul, Andriy Shevchenko, Iker Casillas and Ryan Giggs all used to wear Reebok football boots.
Ready to roll back the years and channel your inner Thierry Henry, Ryan Giggs, Jay-Jay Okocha, Iker Casillas, Dennis Bergkamp or Raul?
Shop the new Sidewinder Elite and RBK-800 Pro now, first at The Boot Chef Football
Australia's Home of Rare Boots - Backing Football Culture Since 2021
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