Umm Bro? Don't Call It a Comeback
Umbro is back...
While they never really left, Umbro have seen an incredible resurgence in 2024/2025 as they look to re-establish their seat at the table in the streetwear and football boot industries. The new approach has seen them embrace the classic, 2000's style streewear in the apparel range, whilst introducing new tech in football to bring their pro-level boots into the modern age.
Turn back time to around 15 years ago, the Manchester-based brand was a renowned name in football, boasting contracts with Barclays Premier League stars like Gary Cahill, Jordan Henderson, John Terry, Michael Owen and Kyle Walker... until they started getting poached by their competitors. Umbro was even the kit manufacturer for Manchester City Football Club during their historic title winning season in 2011/12.
In the last decade, and especially since losing these high-profile athletes and football club sponsorships, Umbro's presence in the football world has been obscure to say the least, with Nike, adidas and Puma enjoying an era of dominance in the football boot market.
However, the historic Manchester brand have been moving in silence with the Tocco and Velocita series, which have been gaining impressive traction in recent years, while their classic Speciali Pro remains a popular option in their top level range.
Closeup of the Umbro Speciali Pro - Originally released in 1998.
Nike, adidas, Puma may still dominate the current market, but we've seen a shift in consumer behaviour in recent years, with footballers becoming more open to brands who focus on quality and performance. This is just part of the reason we've become Australia's newest licensed seller of Umbro Football Boots.
To get things going, we've just listed a handful of 2024 models at absolute bargain prices. We want our customers to get familiar with Umbro boots and to see the incredible quality for themselves. It took nearly four years of selling football boots for us to finally get a pair of Umbro boots in hand and recognise the incredible quality the UK brand has cultivated for over 100 years.
Umbro's Icon Polo
Available now... the 2024 models Tocco IV Pro and the Velocita Matrix Pro with some classic Speciali Pro on the way in.
In the future, you'll be seeing every pro-level football boot from Umbro available at The Boot Chef Football. Since their inception in 1924, this is one of the most exciting times we've seen for the brand, and we're super keen to be a part of the Umbro resurgence.
Umbro's Modern Boot Lineup - the Velocita Matrix Pro and Tocco V Pro